![]() Memoirists sometimes consider this approach due to the sensitive nature of their personal stories. Author Jason Schmetzer states in an interview with the ALC, “There might be some crossover readers that purchase more than one genre from an author, but they are the exception and not the rule.''Īnother benefit of using a pen name is to protect your identity. By creating a pen name for alternative genres, authors are also able to better target their new readers, both in-store and online, without confusing their primary audience. Rowling, and James Patterson use pen names to avoid polluting their main brand. Even well-known authors like Stephen King, J.K. One of the most common benefits is being able to create more than one brand when writing in different genres. While pen names can be used to protect your professional brand, they can be used to protect your writing brand as well. In that case, an author must consider how he or she is going to market and promote. She didn’t do it to keep her identity a secret, but some may choose a pen name for this reason. Black because her professional brand was vastly different from her author brand. Book marketing expert and author Desiree Duffy chose to write under the pen name Vanta M. ![]() Do you want to be secretive? Are you a whistleblower? Are you revealing something of yourself that you don’t want your family to know? Here are a few pros and cons for you to consider. If you are considering using a pen name for your work, first think of why. However, managing a second identity is not as easy as you may think. Maintaining a hidden identity, writing about controversial topics, branding, and attempting to provide legal protection are just a few of the reasons an author may choose to write under a pen name. But why do so many writers prefer to use a pen name when publishing instead of taking credit for their work themselves? There are actually many reasons an author would prefer to take on a second identity. A popular topic among writers is the use of a pen name, which is also called a pseudonym. ![]()
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